Maya Leclerc, Certified Holistic Nutritionist
Maya came to us with a strong mission — to help women feel empowered through balanced, intuitive eating — but her brand lacked cohesion and visual impact. She wanted to stand out in a saturated wellness market while staying authentic and deeply human.
Visual Direction
The visuals embrace a sun-drenched, Mediterranean-inspired palette, warm yellows, muted oranges, soft neutrals, and hints of green. The composition is playful and organic: fresh fruit, simple ceramics, and natural textures set against a gingham tablecloth. It evokes ease, summer vitality, and joyful nourishment. Light and shadow play a key role, adding warmth and movement to static images.
Creative Direction
We leaned into a lifestyle-forward, candid storytelling approach that captures the sensory joy of healthy living. Rather than showing meals clinically, we created moments — fruit being sliced, juice poured, sunlight hitting glass — to position nourishment as an experience, not a task. The goal was to make health feel tactile, beautiful, and intuitive, not prescriptive.
The Results
This new visual language led to a notable increase in content saves and shares, particularly on Instagram. Maya received direct client inquiries citing her feed as “inspiring and calming.” The warm, cohesive aesthetic also opened up collaboration opportunities with two sustainable kitchenware brands, reinforcing her lifestyle-oriented, holistic positioning.
