Clarity in Bloom
Holistic Coach Lica
Liva, a holistic health coach whose practice centers around clarity, presence, and soft personal transformation. She supports women in reconnecting with their inner calm and making sustainable lifestyle changes from the inside out.
Visual Direction
To create a visual campaign that reflects Liva’s coaching philosophy using photorealistic, surreal, and faceless imagery—evoking presence without pressure, emotion without noise. The goal was to develop scroll-stopping content for social and digital touchpoints that felt both artful and grounded.
Creative Direction
We developed a visual language rooted in pastel tones—soft blues and gentle pinks—to reflect calm, clarity, and compassion. Inspired by surreal minimalism, we chose to obscure faces, allowing viewers to see themselves in the imagery and focus on emotion and symbolism rather than identity.
The Results
These images now serve as the visual spine of Liva’s brand—used in her website, Instagram content, and printed materials. The imagery has helped communicate her values at a glance, increased engagement on social media, and sparked deeper emotional connection with her audience.
