Serena Grace
Wellness Coach
Serena Grace Wellness supports busy women in slowing down, reconnecting with their bodies, and creating balance in their daily lives. Her coaching blends mindfulness with gentle structure — a quiet strength that helps her clients find peace without pressure. We reflected this approach visually through calm, clean, and intentional design.
Visual Direction
The aim was to capture a feeling of calm clarity and presence, using neutral tones, soft natural light, and minimalist scenes. The visuals are free from clutter, leaving space for the viewer to breathe — just like her coaching style.
What We Created
We created a blend of custom AI images and 3 subtle AI motion videos to visually express her brand story and connect with her ideal clients:
Morning Rituals – Tea and journaling in a soft, neutral-toned setting
Movement & Energy – A tranquil nature run symbolizing personal momentum
Digital Interface – A clean device mockup to preview her online offerings
Flatlay Aesthetic – Wellness essentials styled with texture and whitespace
Concept Visual – A minimal surreal scene showing personal growth and elevation
The videos included subtle movement, floating objects, and soft zooms, ideal for looping Reels, website headers, or calming social content.
Mood Keywords
Minimal · Calm · Clean · Natural · Neutral colors · Spacious · Gentle energy
The Results
With these visuals, Serena Grace Wellness now has a cohesive visual presence that reflects her calm, grounded energy. They communicate trust and possibility, helping her stand out without needing traditional photo shoots, while staying aligned with her core mission of clarity and ease.
